J-Curve and S-Curve: Unraveling the Mysteries of VC Investments

Rish Sharma
4 min readAug 1, 2023

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Introduction: Understanding the J-Curve and S-Curve

Venture capital investments are often likened to a rollercoaster ride, marked by highs, lows, and the anticipation of what comes next. Two concepts central to this journey are the J-Curve and S-Curve.

The J-Curve illustrates the initial dip in returns that many venture capital investments experience before realizing significant gains. This phenomenon is primarily due to the upfront costs associated with early-stage investments and the time it takes for startups to become profitable. The curve rises as startups mature and generate revenue, leading to potential positive returns.

On the other hand, the S-Curve represents how businesses grow over time. Initially, growth could be faster as the company navigates its early challenges. As it gains traction, growth accelerates, forming a steep upward curve. Eventually, as the market becomes saturated or other difficulties arise, growth slows again, leading to the leveling off of the curve.

Impact on Market Cycles, Decision-making, and Returns

1. Market Cycles: The J-Curve and S-Curve are pivotal in shaping market cycles. Early-stage investments, especially in the pre-seed to Series A stages, often face market skepticism, leading to the initial dip represented by the J-Curve. However, as these startups prove their worth, they can drive market trends, pushing the curve upwards.

2. Startup Decision-making: It is crucial for startups to understand where they lie on these curves. It can influence decisions ranging from product development to market expansion. Recognizing the inflection points can mean the difference between stagnation and growth.

3. VC Returns: For venture capitalists, these curves provide a roadmap for potential returns. While negative returns might mark the initial stages, patience can often lead to significant gains as the startup matures and the curve rises.

Actionable Frameworks for Founders, VCs, and LPs:

How to Determine Your Startup’s Position:

1. Evaluate Financial Health: Regularly assess your startup’s financial metrics. A continuous dip might indicate you’re still in the J-Curve phase.

2. Market Response: Gauge market response to your product or service. Rapid adoption can signal movement along the S-Curve.

3. Competitive Landscape: Monitor your competitors. You might be at an inflection point if they’re innovating while stagnating.

For VCs and LPs:

1. Diversify Investments: To balance the risks associated with the J-Curve, diversify your investment portfolio.

2. Engage with Startups: Regular engagement can provide insights into where they lie on the curve.

3. Stay Updated: Market trends, technological advancements, and global events can influence the curves. Stay informed to make proactive decisions.

In conclusion, the J-Curve and S-Curve are more than just theoretical concepts. They offer tangible insights into the world of venture capital investments, guiding startups, VCs, and LPs in their journey toward success. By understanding and leveraging these curves, stakeholders can make informed decisions, ensuring sustainable growth and returns.

Mindful Reads: Diving into ‘Thinking in Bets’

In decision-making, how often do we pause to consider the interplay of skill and chance? “Thinking in Bets” by Annie Duke invites us into a world where poker strategies illuminate life’s uncertainties. This section delves deep into Duke’s masterful insights, urging us to embrace the unknown and refine our choices, not by the outcomes but by the quality of our decisions. As we navigate the unpredictable waters of venture capital and life’s myriad choices, let’s challenge our perceptions and cultivate a mindful approach to every bet we place.

Top 3 Key Insights:

Decision-making in Uncertainty: Life is more akin to poker than chess. While chess is deterministic with all information available, poker involves hidden information and luck. Similarly, in the venture capital world, I often make decisions based on incomplete data, understanding that outcomes are influenced by both skill and chance.

Outcome Evaluation: It’s essential to differentiate between the quality of decisions and the role of luck in outcomes. A good decision can still lead to a bad result due to chance. I’ve seen startups with promising pitches falter while unexpected dark horses thrive. It’s about assessing decisions independently of outcomes.

Emotional Biases: Recent events can cloud judgment, leading to a phenomenon known as “tilt” in poker. Influenced by recent successes or failures, emotional swings can skew investment decisions. It’s crucial to remain objective, especially when the stakes are high in the startup ecosystem.

3 Frameworks:

Skill vs. Luck: Recognize that outcomes depend on skill and luck. In the VC world, while I can evaluate a startup’s potential based on data and intuition (talent), market fluctuations, unforeseen challenges, or global events (luck) can influence its trajectory.

Ulysses Contracts: Protect future decisions from emotional biases by setting predetermined rules. Just as Ulysses tied himself to the ship’s mast to resist the Sirens’ song, I select investment criteria and stick to them, ensuring emotions don’t drive decisions.

Mental Time-Travel: Use the 10–10–10 rule to evaluate decisions. Consider the consequences of a decision in 10 minutes, ten months, and ten years. This long-term perspective helps assess startups, ensuring I’m not swayed by immediate rewards but focused on sustainable growth.

“Thinking in Bets” offers invaluable insights into the unpredictable venture capital world. Embracing uncertainty, evaluating decisions independently of outcomes, and safeguarding against emotional biases are essential to making smarter bets in the startup ecosystem.

Originally published at https://www.linkedin.com.

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Rish Sharma
Rish Sharma

Written by Rish Sharma

Venture capitalist, startup enthusiast, and avid writer sharing insights on entrepreneurship, innovation, and the future of technology.

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